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Here's a statistic that should concern every founder and leader. ⤵️ 80% of executives believe their brand understands consumer emotions. Only 15% of consumers agree. (Source: Bloggin Lift) This is not a branding issue. Well, it is, but also... it’s a perception architecture failure. Which kinda makes it a branding issue. ❌ Because when leaders believe they are understood, they STOP INVESTIGATING. ❌ And when consumers feel misunderstood, they STOP ENGAGING. 🆘 That 65% gap is

Or you might be asking yourself How can I create more customer traction? How can I create more business revenue? How can I build customer loyalty? How can I engage more people with my brand? Well, here's your answer... ...strong emotional engagement... it's not “soft branding”! It's the opposite ⤵️ It’s one of the most reliable growth drivers a business can build. Period. ❌ Most founders still think emotional engagement is about liking a brand. ✅ In reality, it’s about how d

To me, a BRAND is a UNIFIED STRUCTURE, a COMPLEX SYSTEM combining all aspects of a business. Everything contributes to an overall brand perception & recognition, and as a consequence to business success. ⤵️ SO WHAT DOES THIS MEAN FOR YOU AND YOUR BUSINESS & BRAND GROWTH? You've got to start thinking differently about how you approach your branding. Instead of looking at each part separately, seeing them as isolated aspects, look at everything as an interlinked, interconnecte

You might ask yourself the following questions: How do I get people to become my core fans or consistent clients? How can I convince people to like and follow my brand? How can I build a strong community? In a nutshell - with a long-term strategy, strong fan/client acquisition systems, and great products. You can’t skip steps. Even if you achieve spikes in content, or moments of virality, those are not guaranteed to bring you a sustained success and an audience that will genu

"82% of consumers with high emotional engagement would always buy from the brand they are loyal to, compared to only 38% of those with low emotional engagement." (Source: Blogging Lift) So the real questions are: How can we emotionally engage people with our brand?   How can we make sure to form a long-term relationship between our brand and a customer/fan? Are emotions in branding really that important? The answer is SIMPLE!... well, not really 😀  Building a brand, a succes

"The brain processes emotional information 20% faster than rational information." (Source: Blogging Lift) Can you tell that I am fascinated by us humans!? Today's questions in focus: How do super-fans form connections with a brand? How can we create a strong emotional bond between a brand and a consumer? How do emotions affect customer and fan loyalty? How do emotions contribute to brand building and customer acquisition? Now let's dive into tips on how to make people love yo

"80% of executives believe their brand understands consumer emotions." (Source: Blogging Lift) ... now on the other hand... "A mere 15% of consumers say that brands have a good ability to form emotional bonds with them." (Source: Blogging Lift) Okay, are you seeing what I'm seeing? There's a clash of perceptions between executives and consumers. The questions we are aiming to answer and create more clarity for this time are: How important are emotions in branding? How can emo

"86% of emotionally engaged customers expect brands to reward their loyalty beyond standard programs." (Source: Blogging Lift) What does this tell us about customers' expectations from a brand? How do customers engage and bond with a brand? How can a brand develop a strong emotional connection with a customer/consumer? How can a brand build customer/fan loyalty? Let's dive in and help you create customer loyalty! When, as customers, we engage with a brand and build up our dee

92% of professionals say they are more likely to trust a company whose senior executives are using social media. (Source: FTI Consulting, 2022) The power of personal brand!  People are always looking for real, genuine connections, in whatever shape or form that may be. Even when it comes to corporate brands - consumers will sharpen their senses to find the slightest signs of "humanness" within the brand. You've probably noticed a trend of CEOs getting their very own "CEO Bran