86% of Customers Expect Rewards. Here's How You Can Create Customer/Fan Loyalty.

"86% of emotionally engaged customers expect brands to reward their loyalty beyond standard programs." (Source: Blogging Lift)

What does this tell us about customers' expectations from a brand?

How do customers engage and bond with a brand?

How can a brand develop a strong emotional connection with a customer/consumer?

How can a brand build customer/fan loyalty?

Let's dive in and help you create customer loyalty!

When, as customers, we engage with a brand and build up our deep care and emotional bond with it, well, we start to expect from the brand to equally care about us. 

As consumer, we want to feel like we are not just a number in their analytics tools; we want to feel like we are bonded and that the brand sees us and speaks to us. 

We are emotional beings, and as humans, we are primed to look for connection and meaning, to find deeper resonance and comfort, because within our system, it means safety and survival. 

We expect "spontaneous" gestures of attention and giving because in our minds that directly translates to "they care about me, they love me, they see me, they did this for me"...

So with that in mind: 

🔴 When you are building your brand, personal or corporate, don't forget about humans! 

🔴 Put people at the forefront of your strategies: how can you see them, how can you make them feel understood and valued, how can you contribute to their existence, how can you, in a way, be their best friend? 

 🔴 To build loyalty, you've got to mean it, you've got to be serious about your people and caring about them; your customers need to feel like they are seen and understood by you at every touchpoint

🔴 Make sure to do a nice gesture every now and then for them, show them that you are aware that they are one of the core drivers of your business and that you appreciate their support and loyalty

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Till the next read,

Teja Jereb

Brand Developer & Strategist | Artist & Producer Manager