A lesson for executives. Okay, I came across the statistics regarding emotional bonds between brands and consumers. To say that it got my attention is an understatement. It showed a huge "misunderstanding" between the brand executives and consumers. 80% of executives believe their brand understands consumer emotions (Source: Blogging Lift ) A mere 15% of consumers say that brands have a good ability to form emotional bonds with them (Source: Blogging Lift ) It seems like 80%

71% of consumers are more likely to buy from a company if its CEO is active on social media (Source: Edelman , 2024). Are you a CEO? Are you an entrepreneur? Are you running your own business? How are your sales going? Are you wondering - how can I boost my brand presence? How can I boost my sales? How can I create a more successful company? How can I create more sustained, long-term growth for my business? The answer is YOU. And this is not me being cheesy. You are literally

Luxury is a highly subjective concept. A holistic experience. And luxury goods are usually bought because of their symbolism to their consumers. So in a nutshell, luxury is an idea that we buy into because it speaks to our needs and ways in which we wish to be perceived. Being aware of the above, we can now see why, when it comes to luxury branding and marketing, it's its own universe, and the typical go-to rules for non-luxury promotional tactics don't apply here. First, the

A good strategy is like a house foundation. Without it, whatever you wish to build will lack proper stability and, in the long run, it will collapse into itself. That's why the right strategy is crucial to the success of any project, campaign, brand, or business. Everything starts with a plan, a strategy, a "point A to point B" master plan that will help us stay on track and build things in alignment with the bigger picture. Even an architect builds a needed foundation based

As the name suggests, channel-hopping is switching from one communication channel to another . The term has been more commonly associated with switching between TV channels, but we have successfully transferred the skill into today's online environment. Have you ever caught yourself checking out a variety of different sites, channels, and social media accounts upon finding something that is of interest to you, and you've done it within moments? That's the nature of today's co

Let's get emotional! Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer's emotional state, needs and aspirations. Emotional brands have a significant impact when the consumer experiences a strong and lasting attachment to the brand, comparable to a feeling of bonding, companionship or love. (Source: Wikipedia ) Now that we've got the definitions out of the way, it's time to get pra