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Here's a simple 3-STEP formula for building a successful brand ONLINE: First remember this: Brand is a SYSTEM of aligned parts that work together, creating a cohesive experience. 🔵 How I do it for clients: 1: brand strategy (defining the core essence of brand and business) ✅ It gives you a clear creative and strategic direction contributing to reach, trust, and conversion. 2: on-brand, strategy-aligned WEBSITE (designed on Wix ) ✅ Interconnected to all elements of the brand,

"According to a Salesforce survey, 85% of consumers conduct research before they make a purchase online, and among the most used channels for research are WEBSITES (74%) and SOCIAL MEDIA (38%)." Forbes  ⤵️ I keep saying that you need to be omnipresent and have a cross-channel brand strategy. Digital presence is important! Personal or business brand is NOT just social media presence and following numbers. It's a part of it, but NOT the whole picture! And here are the problems

I've read an article on Forbes  (2024) saying that there are more than 85.000 websites designed DAILY on Wix  platform! Yes, you've read it correctly, DAILY! 😳⤵️ But here are a few big problems that I'm noticing ➡️ a big majority of those sites have either: 1 - poor design or are outdated 2 - aren't SEO optimised (won't rank in search) 3 - are in some way broken or glitchy 4 - are not mobile optimised These 4 issues alone are a huge credibility breaker, and they will lead to

Brand strategy is important, even if you are just designing a website or launching your social media channels. Here's why: 1️⃣ it will help you define a clear direction, making any brand and business choices easier to make, because you will have a foundation off of which you will make that choice. 2️⃣ consequently, your online/offline presence will be cohesive and that will increase the perceived credibility of your brand, leading to better audience trust. 3️⃣ it will make al

I've just been working on a WEBSITE REDESIGN for a client (on Wix ), and a few things came to mind that I felt would be valuable for anyone building their online presence and designing a website on Wix or anyone else for that fact ⤵️ 1️⃣ - Have a goal in mind: What's the objective: what do you want to achieve with your website, are you after newsletter signups, better sales, "world-building", showcasing your projects,...? Once you determine your goals, you'll be able to make

Day 16 - Post series for all the founders, leaders, and creatives, working on building their personal brand: PERSONAL BRAND x PHOTOS ⤵️  Today I'm answering a question: are photos important for building a personal brand? Professional pictures can make a difference in how your personal brand is perceived, especially now that great results and quality material are relatively easy to get. Investing yourself and your efforts into a photoshoot would be very beneficial in positioni

This is why virality, in my opinion, is NOT the best long-term career strategy for a MUSIC ARTI ST... ⤵️ ➡️ You place all your bets on one moment - but do you have an efficient fan acquisition funnel in place that will help you scale and create meaningful and profitable connections? ❓ Do you have fan touchpoints set up in a way that draws people in and makes them stay? ❓ Or is your mind solely focused on creating content that spikes and gives you an instant dopamine dose? To

Day 15 - Post series for all the founders, leaders, and creatives, working on building their personal brand: PERSONAL BRAND x DESIGN ⤵️  Today I'm answering a question: is design important for building a personal brand? A big bulk of professionals in the branding industry come from a design background. While I do have a creative background from photography and video production, I’ve always come in from an angle of strategy, systems, and business.  🔸 To me, building a brand g

This is my take on ARTIST DEVELOPMENT... ⤵️ ... it never stops!! To me it's never just about the development that happens at the beginning of the career. As I see it, artists continually evolve and change. And not only that, the world is changing, technologies and society are constantly "upgrading" themselves. 💥 So that said, I believe that development is an ongoing process. And artists, their brand, their music, their project needs to be nurtured all the time. Otherwise, ar