Is social media important for building a personal brand? For founders, leaders, and creatives. How can I build a popular personal brand?

Day 3 - Post series for all the founders, leaders, and creatives, working on building their personal brand: PERSONAL BRAND x SOCIAL MEDIA ⤵️ 

Today we are answering a question: is social media important for building a personal brand?

We can’t escape social media, and if you are building your personal brand, you will most likely end up on at least one of the platforms, or you will be (sooner or later) featured on other brands’ social channels (if you are, of course, seriously building your personal brand presence).

But how and why is social media really important when it comes to building a personal brand?

Here are a few answers: 

• it goes beyond just creating the hype and generating viral posts (it helps with building a consistent online image and allows followers to directly interact with your brand in a more “social” manner, not just as a customer)

• social channels are a great output mechanism that allows you to reach audiences at a global scale (not just your local or immediate group of physically accessible people)

• if strategised correctly, social media content can impactfully contribute to your brand strength, originality, and credibility (you are not just one of many, you become “the one”)

• consumers have a tendency to cross-check or channel-hop when learning about your brand (keeping all your online channels interconnected and cohesive between one another will help you build trust with new potential followers)

• social approval is a big thing (social media trained us in perceiving credibility via the amount of followers one has, so having active and engaged social sites, even if in smaller volumes, will contribute to public interest in your brand)

Social media is not just for fun. At this point we are all very aware of its everyday use and contribution to the business and growth of any brand.

So what's your answer - is social media important for building a personal brand?

Are you maximising your social media potential for personal brand growth?

Is your social media strategy intertwined with your overall brand growth objectives?

Drop any questions and share your thoughts below! Let’s start a conversation!

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📌 I'm Teja Jereb, and I help founders, leaders and creatives turn their brand into a strategic asset that attracts opportunities, partnerships and growth. Whether you’re building a personal brand, launching a business, or growing a creative career, I help you be chosen, not just noticed.

📩 If you are stepping into a bigger level and your brand needs to catch up, let's talk!

Teja Jereb

Turning personal brands into strategic growth assets.

Brand Strategist and Manager | Artist and Producer Manager

... with 14 years of creative and music industry experience, helping you reach your next level of success, growth, and expansion.