Brand strategy is important, even if you are just designing a website or launching your social media channels. Here's why: 1️⃣ it will help you define a clear direction, making any brand and business choices easier to make, because you will have a foundation off of which you will make that choice. 2️⃣ consequently, your online/offline presence will be cohesive and that will increase the perceived credibility of your brand, leading to better audience trust. 3️⃣ it will make al

I've just been working on a WEBSITE REDESIGN for a client (on Wix ), and a few things came to mind that I felt would be valuable for anyone building their online presence and designing a website on Wix or anyone else for that fact ⤵️ 1️⃣ - Have a goal in mind: What's the objective: what do you want to achieve with your website, are you after newsletter signups, better sales, "world-building", showcasing your projects,...? Once you determine your goals, you'll be able to make

Day 16 - Post series for all the founders, leaders, and creatives, working on building their personal brand: PERSONAL BRAND x PHOTOS ⤵️  Today I'm answering a question: are photos important for building a personal brand? Professional pictures can make a difference in how your personal brand is perceived, especially now that great results and quality material are relatively easy to get. Investing yourself and your efforts into a photoshoot would be very beneficial in positioni

Day 15 - Post series for all the founders, leaders, and creatives, working on building their personal brand: PERSONAL BRAND x DESIGN ⤵️  Today I'm answering a question: is design important for building a personal brand? A big bulk of professionals in the branding industry come from a design background. While I do have a creative background from photography and video production, I’ve always come in from an angle of strategy, systems, and business.  🔸 To me, building a brand g

This is my take on ARTIST DEVELOPMENT... ⤵️ ... it never stops!! To me it's never just about the development that happens at the beginning of the career. As I see it, artists continually evolve and change. And not only that, the world is changing, technologies and society are constantly "upgrading" themselves. 💥 So that said, I believe that development is an ongoing process. And artists, their brand, their music, their project needs to be nurtured all the time. Otherwise, ar

Day 14 - Post series for all the founders, leaders, and creatives, working on building their personal brand: PERSONAL BRAND x VISUALS ⤵️  Today I'm answering the question: are visuals important for building a personal brand? ⭐ Visuals are important when building a personal brand because our human brain has a tendency to pay a lot of attention to what we visually perceive, and therefore form assumptions based on what it is that we are seeing, and what it means to us personally