Is PR important for building a personal brand? For founders, leaders, and creatives. How can I build a lasting personal brand?

Day 2 - Post series for all the founders, leaders, and creatives, working on building their personal brand: PERSONAL BRAND x PR ⤵️ 

Today we answer the question: is PR important for building a personal brand?

PR is great for building a strong reputation because third parties tell your story, and for the audience, hearing things about you from a source other than yourself is a great confirmation of your credibility.

But, for journalists to write about you, and for other credible and well-established publications to feature you on their sites/prints, you’ve got to give them a good reason to do so.

🔵 Here’s how:

➡️ make your online presence and story cohesive (strong first impressions matter even online)

➡️ make sure all your channels showcase you in a coherent way, in synergy with all your online material (don’t make one channel like Instagram show up in a completely different tone and communication style as for example your LinkedIn. Find the best of both worlds and have a “through line”)

➡️ choose partnerships that are aligned with your own values and tap into their “brand ecosystem” (the best way to communicate your position and increase your brand value, like attracts like)

➡️ position yourself via your achievements and career successes/milestones that make you stand out (why should journalists and media care about you?)

➡️ be omnipresent and sustain an ongoing activity across online and offline output channels (keep your content schedule, engage in public appearances, don’t “go dark” for a few months, branding is all about building and sustaining a good momentum)

These tips should give you a great starting point for establishing the ground to start generating more opportunities, become interesting to the media, and get more press coverage coming your way. 

So what do you think - is PR important for building your personal brand?

Is your brand strategy PR ready?

Does your brand plan support building increased credibility that can help generate more media/press opportunities for you? 

Drop any questions and share your thoughts below! Let’s start a conversation!

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📌 I'm Teja Jereb, and I help founders, leaders and creatives turn their brand into a strategic asset that attracts opportunities, partnerships and growth. Whether you’re building a personal brand, launching a business, or growing a creative career, I help you be chosen, not just noticed.

📩 If you are stepping into a bigger level and your brand needs to catch up, let's talk!

Teja Jereb

Turning personal brands into strategic growth assets.

Brand Strategist and Manager | Artist and Producer Manager

... with 14 years of creative and music industry experience, helping you reach your next level of success, growth, and expansion.