Consistency Compounds
- Teja Jereb
- Jan 16
- 1 min read
CONSISTENCY COMPOUNDS. Always!
Your brand is your biggest asset, and as much as we would all love to launch impactful brands overnight, it’s not really a thing.
Brand is much more than a set of visual guidelines, logos, and cohesive visual material with content. It’s an essence, it’s a person’s perception, it’s emotions attached to the name, idea, or concept. That’s what brand is.
And as much as we would all love to have those things established overnight, that’s not really realistic.
A reputation, a perception, takes time to be built. It can take years to ingrain a certain feeling and a way of perceiving a brand into audiences’ minds.
It takes care and nurture, and every single thing that comes from your business or a project affects the brand - IT ALL CONTRIBUTES TO THE WHOLE - and the whole is what the people will perceive, and initially, connect to.
So time and effort are of the essence here!
That’s going to be your winning bet - don’t try to skip steps, don’t try to rush it; instead, build steadily, consistently, strategically.
Be thoughtful about the actions and decisions you make.
Understand your why, your reason, and the bigger picture behind things.
Make it purposeful. And once you do that - you will make it impactful.
Till the next read,
Teja Jereb
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