CONSISTENCY COMPOUNDS. Always!  Your brand is your biggest asset, and as much as we would all love to launch impactful brands overnight, it’s not really a thing.  Brand is much more than a set of visual guidelines, logos, and cohesive visual material with content. It’s an essence, it’s a person’s perception, it’s emotions attached to the name, idea, or concept. That’s what brand is. And as much as we would all love to have those things established overnight, that’s not really