92% of Professionals Say This!

92% of professionals say they are more likely to trust a company whose senior executives are using social media. (Source: FTI Consulting, 2022)

The power of personal brand! 

People are always looking for real, genuine connections, in whatever shape or form that may be. Even when it comes to corporate brands - consumers will sharpen their senses to find the slightest signs of "humanness" within the brand.

You've probably noticed a trend of CEOs getting their very own "CEO Brand Managers" lately... And you've probably noticed Mark Zuckerberg's personal rebrand also. That one was pretty obvious and talked about.

So we can see that even the biggest names, with vast and established reach, are choosing to build up personal brands alongside their businesses, even though they wouldn't necessarily need to do so due to their brand strength and presence. 

♦️ Why is that? 

Well, we humans have a tendency to seek for emotional connection, for a deeper sense of belonging - and with whom is the easiest way to establish that? With another human being!

So all of a sudden it makes sense that, even if we encounter something seemingly inanimate, we will seek for possibilities of establishing a link or a bond with it, for adding an emotional factor to it. 

Now you can see how, when it comes to corporate brands, linking them directly to the most human aspect of it, its founder/CEO, will bring in positive benefits.

Consumers will all of a sudden have a very clear example of the values that the company represents, embodied and amplified within a human being, the leader. 

Given the current pace of changes in the online environment, the personal branding trend among company leaders will only get stronger.

With that in mind, I would like to encourage you that as you build your business, put yourself into the equation also:

- show people who you are

- how you think

- what you've envisioned

- and how you wish to inspire and empower the generations to come! 

🔴 What will your own personal impact be? And how are you using your business to help amplify that?

Let me know in the comments what lights your fire and what trends have you noticed around the personal branding space?

Till the next read!

Teja Jereb

Brand Developer & Strategist | Artist & Producer Manager