How can we emotionally engage people with our brand?

"82% of consumers with high emotional engagement would always buy from the brand they are loyal to, compared to only 38% of those with low emotional engagement." (Source: Blogging Lift)

So the real questions are:

How can we emotionally engage people with our brand? 

How can we make sure to form a long-term relationship between our brand and a customer/fan?

Are emotions in branding really that important?

The answer is SIMPLE!... well, not really 😀 

Building a brand, a successful business, is a long-term endeavour. If you want to build for impact, with meaning, then you've got to have a mentality of constant evolution. 

Branding is constant work, like anything in life, if we wish to reach the next level. 

And so, to be able to emotionally engage people with a brand, it takes a lot of different touchpoints, a lot of different perspectives, angles, and tactics, if you will. 

We are multifaceted beings, and everyone resonates with different approaches; everyone comes from a different background, yet there are some similarities that make us tick in a similar manner. 

And so, some people might be looking for a product, and if your brand happens to be at the right place at the right time, you might speak to that need directly, and you've just earned yourself a customer or a fan. 

But others might not act this quickly, and so, it will take more time and effort for us as a brand to establish that emotional link.

The connection can be established in a multitude of ways, depending on the type of business you run. Some of the elements include: 

- visual presence

- communication style

- continual showing up

- honesty/transparency/integrity

- sense of being approachable

- quality products and services

- great customer care

- availability of information

- associations

- press appearances

.... and so on.

In building a strong brand, every single factor that relates to your business is of importance, and it's another pillar that can potentially help you build or break a brand!

Till the next read,

Teja Jereb

Brand Developer and Strategist | Artist and Producer Manager

... with 14 years of creative and music industry experience, helping you reach your next level of success, growth, and expansion.