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Ratchet Effect
Long-term success of any brand or business depends on how well it can bond, connect, and keep its clients. This bond is established in a variety of ways. If one owns a restaurant business, then for a start, the food needs to be great - that's just a must (all my fellow foodies will agree with me on this one); then we have the employee presence, uniforms and communication strategies; is the booking system working smoothly or are there hiccups which could be improved; we can al

Teja Jereb
Sep 22, 20258 min read


It's Just a Toothpaste
To me, each brand is alive, almost like an entity that we bring to life with our actions, structuring each little part of it. Brand cannot just be a logo, graphics, colors, and design. It might start there, but over the years, it evolves into a persona (sort of), it grows a character, it gains the ability to be resonant with a specific crowd for all the specific core reasons it embodies. It becomes a "self-made" magnet for the right people. With that in mind, I recently came

Teja Jereb
Sep 16, 20256 min read


Loading...
What started as a generic "coming soon" announcement post for my new Blog quickly turned into something more authentic and creative. I played with some design ideas for the blog banner, and as soon as I opted for the title "Loading...", an idea for a fun post popped into my mind, which will officially start off my writing journey. So, added value, here we go! What's your top score on the Dino Game? If you use Google Chrome, and if you ever lost the internet connection while d

Teja Jereb
Sep 7, 20254 min read
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