I came across a MUSIC ARTIST asking if it makes sense to invest 1000€ into a PROFESSIONAL PHOTOSHOOT. I think it's all about your objectives ⤵️  So the question I'm answering today is: should I invest in a professional photoshoot as an artist building my career in the music industry? You need to know where you are headed and what benefit a certain step has for your artist journey. (and also at what stage your project is, and if investing in this is actually a beneficial busin

Day 11 - Post series for all the founders, leaders, and creatives, working on building their personal brand: PERSONAL BRAND x COMMUNICATION ⤵️  Today I'm answering a question: Is communication approach important for building a personal brand? 🔶 The way you communicate across all channels matters. But then again, not every communication method will be suitable for every channel or medium through which you output.  And optimising your approach can totally help you boost your p

This post is partly credited to Kelly Iriondo  because I came across something she wrote on the topic of MUSIC INDUSTRY. This is what caught my attention ⤵️ I quote: 1 - "In 2015, it took an average of seven and a half years for a song to reach a billion streams. Today it takes around six months." 2 - "Most of Spotify 's Top 10 this year weren't brand new releases. They were songs that had already been out, still growing and finding new listeners well beyond their release win

Day 10 - Post series for all the founders, leaders, and creatives, working on building their personal brand: PERSONAL BRAND x STRATEGY ⤵️  Today I'm answering the question: is strategy important for building a personal brand? Is strategy important? In my opinion, everything should exist with a strategy in the background.  I happen to be the kind of person who loves strategy, structure, and systems. And when I look at personal brands, I see exactly that - a whole lot of moving

Okay, MUSIC ARTISTS, if you are building up your artist brand (or, if you are an individual shaping your personal brand) make sure to create a WEBSITE that becomes your ASSET! This is what I mean ⤵️ Today's question: Is a website important for my artist project? There's a tendency for websites to get built up and then forgotten about. And since we are right now in the process of redesigning a website for an artist I manage, Aiko, I decided to share a few insights and ideas. �

Day 9 - Post series for all the founders, leaders, and creatives, working on building their personal brand: PERSONAL BRAND x UNIFIED SYSTEM ⤵️  The question I'm answering today is: what does it mean for a personal brand t o be a unified system? If you follow me, you will probably see me use the term “unified system” a lot when it comes to branding. That’s because I believe this describes branding best.  To me, a brand is a collection of a multitude of parts that all work toge