This is why virality, in my opinion, is NOT the best long-term career strategy for a MUSIC ARTI ST... ⤵️ ➡️ You place all your bets on one moment - but do you have an efficient fan acquisition funnel in place that will help you scale and create meaningful and profitable connections? ❓ Do you have fan touchpoints set up in a way that draws people in and makes them stay? ❓ Or is your mind solely focused on creating content that spikes and gives you an instant dopamine dose? To

This is my take on ARTIST DEVELOPMENT... ⤵️ ... it never stops!! To me it's never just about the development that happens at the beginning of the career. As I see it, artists continually evolve and change. And not only that, the world is changing, technologies and society are constantly "upgrading" themselves. 💥 So that said, I believe that development is an ongoing process. And artists, their brand, their music, their project needs to be nurtured all the time. Otherwise, ar

I came across a MUSIC ARTIST asking if it makes sense to invest 1000€ into a PROFESSIONAL PHOTOSHOOT. I think it's all about your objectives ⤵️  So the question I'm answering today is: should I invest in a professional photoshoot as an artist building my career in the music industry? You need to know where you are headed and what benefit a certain step has for your artist journey. (and also at what stage your project is, and if investing in this is actually a beneficial busin

This post is partly credited to Kelly Iriondo  because I came across something she wrote on the topic of MUSIC INDUSTRY. This is what caught my attention ⤵️ I quote: 1 - "In 2015, it took an average of seven and a half years for a song to reach a billion streams. Today it takes around six months." 2 - "Most of Spotify 's Top 10 this year weren't brand new releases. They were songs that had already been out, still growing and finding new listeners well beyond their release win

Okay, MUSIC ARTISTS, if you are building up your artist brand (or, if you are an individual shaping your personal brand) make sure to create a WEBSITE that becomes your ASSET! This is what I mean ⤵️ Today's question: Is a website important for my artist project? There's a tendency for websites to get built up and then forgotten about. And since we are right now in the process of redesigning a website for an artist I manage, Aiko, I decided to share a few insights and ideas. �

This one is for the MUSIC ARTISTS out there, on the ever-hot topic of when/how can one get a MANAGER... ⤵️ Today I'm answering a question: How can I get an artist manager? When is it the right time for a music artist to get a manager? ...this is my take on it, and how I like to approach it as a manager. 1 - put in the work first (show consistency in your output, have an ongoing rhythm of expanding your project, I like to see an empowered individual who believes in their own w