Brand & Business

To me, a BRAND is a UNIFIED STRUCTURE, a COMPLEX SYSTEM combining all aspects of a business. Everything contributes to an overall brand perception & recognition, and as a consequence to business success. ⤵️ SO WHAT DOES THIS MEAN FOR YOU AND YOUR BUSINESS & BRAND GROWTH? You've got to start thinking differently about how you approach your branding. Instead of looking at each part separately, seeing them as isolated aspects, look at everything as an interlinked, interconnecte

You might ask yourself the following questions: How do I get people to become my core fans or consistent clients? How can I convince people to like and follow my brand? How can I build a strong community? In a nutshell - with a long-term strategy, strong fan/client acquisition systems, and great products. You can’t skip steps. Even if you achieve spikes in content, or moments of virality, those are not guaranteed to bring you a sustained success and an audience that will genu

"80% of executives believe their brand understands consumer emotions." (Source: Blogging Lift) ... now on the other hand... "A mere 15% of consumers say that brands have a good ability to form emotional bonds with them." (Source: Blogging Lift) Okay, are you seeing what I'm seeing? There's a clash of perceptions between executives and consumers. The questions we are aiming to answer and create more clarity for this time are: How important are emotions in branding? How can emo

"86% of emotionally engaged customers expect brands to reward their loyalty beyond standard programs." (Source: Blogging Lift) What does this tell us about customers' expectations from a brand? How do customers engage and bond with a brand? How can a brand develop a strong emotional connection with a customer/consumer? How can a brand build customer/fan loyalty? Let's dive in and help you create customer loyalty! When, as customers, we engage with a brand and build up our dee

92% of professionals say they are more likely to trust a company whose senior executives are using social media. (Source: FTI Consulting, 2022) The power of personal brand!  People are always looking for real, genuine connections, in whatever shape or form that may be. Even when it comes to corporate brands - consumers will sharpen their senses to find the slightest signs of "humanness" within the brand. You've probably noticed a trend of CEOs getting their very own "CEO Bran

CONSISTENCY COMPOUNDS. Always!  Your brand is your biggest asset, and as much as we would all love to launch impactful brands overnight, it’s not really a thing.  Brand is much more than a set of visual guidelines, logos, and cohesive visual material with content. It’s an essence, it’s a person’s perception, it’s emotions attached to the name, idea, or concept. That’s what brand is. And as much as we would all love to have those things established overnight, that’s not really