"86% of emotionally engaged customers expect brands to reward their loyalty beyond standard programs." (Source: Blogging Lift) What does this tell us about customers' expectations from a brand? How do customers engage and bond with a brand? How can a brand develop a strong emotional connection with a customer/consumer? How can a brand build customer/fan loyalty? Let's dive in and help you create customer loyalty! When, as customers, we engage with a brand and build up our dee

92% of professionals say they are more likely to trust a company whose senior executives are using social media. (Source: FTI Consulting, 2022) The power of personal brand!  People are always looking for real, genuine connections, in whatever shape or form that may be. Even when it comes to corporate brands - consumers will sharpen their senses to find the slightest signs of "humanness" within the brand. You've probably noticed a trend of CEOs getting their very own "CEO Bran

CONSISTENCY COMPOUNDS. Always!  Your brand is your biggest asset, and as much as we would all love to launch impactful brands overnight, it’s not really a thing.  Brand is much more than a set of visual guidelines, logos, and cohesive visual material with content. It’s an essence, it’s a person’s perception, it’s emotions attached to the name, idea, or concept. That’s what brand is. And as much as we would all love to have those things established overnight, that’s not really

To be effective at your work, you’ve got to build foundation first. Well, you don’t have to, but it’s going to be extremely helpful down the line.  Here are the five steps that will help you build unshakable foundation for effective business growth upon which you can then amplify and expand your work.  1- DISCOVERY: take time to do a deep dive into your processes. How does your business or brand function? What do you do and how do you do things? What’s the essence of it? Wha