I've just been working on a WEBSITE REDESIGN for a client (on Wix ), and a few things came to mind that I felt would be valuable for anyone building their online presence and designing a website on Wix or anyone else for that fact ⤵️ 1️⃣ - Have a goal in mind: What's the objective: what do you want to achieve with your website, are you after newsletter signups, better sales, "world-building", showcasing your projects,...? Once you determine your goals, you'll be able to make

This is why virality, in my opinion, is NOT the best long-term career strategy for a MUSIC ARTI ST... ⤵️ ➡️ You place all your bets on one moment - but do you have an efficient fan acquisition funnel in place that will help you scale and create meaningful and profitable connections? ❓ Do you have fan touchpoints set up in a way that draws people in and makes them stay? ❓ Or is your mind solely focused on creating content that spikes and gives you an instant dopamine dose? To

This is my take on ARTIST DEVELOPMENT... ⤵️ ... it never stops!! To me it's never just about the development that happens at the beginning of the career. As I see it, artists continually evolve and change. And not only that, the world is changing, technologies and society are constantly "upgrading" themselves. 💥 So that said, I believe that development is an ongoing process. And artists, their brand, their music, their project needs to be nurtured all the time. Otherwise, ar

Day 13 - Post series for all the founders, leaders, and creatives, working on building their personal brand: PERSONAL BRAND x STRUCTURE ⤵️  Today I'm answering a question: is structure important for building a personal brand? I’m all about establishing a strong structure and system that helps propel things forward, including a personal brand.  ➡️ The thing is, personal brand can be such a big mechanism that it will fail in consistency and growth if it isn’t structured and sys

I came across a MUSIC ARTIST asking if it makes sense to invest 1000€ into a PROFESSIONAL PHOTOSHOOT. I think it's all about your objectives ⤵️  So the question I'm answering today is: should I invest in a professional photoshoot as an artist building my career in the music industry? You need to know where you are headed and what benefit a certain step has for your artist journey. (and also at what stage your project is, and if investing in this is actually a beneficial busin

This post is partly credited to Kelly Iriondo  because I came across something she wrote on the topic of MUSIC INDUSTRY. This is what caught my attention ⤵️ I quote: 1 - "In 2015, it took an average of seven and a half years for a song to reach a billion streams. Today it takes around six months." 2 - "Most of Spotify 's Top 10 this year weren't brand new releases. They were songs that had already been out, still growing and finding new listeners well beyond their release win