This is why virality, in my opinion, is NOT the best long-term career strategy for a MUSIC ARTI ST... ⤵️ ➡️ You place all your bets on one moment - but do you have an efficient fan acquisition funnel in place that will help you scale and create meaningful and profitable connections? ❓ Do you have fan touchpoints set up in a way that draws people in and makes them stay? ❓ Or is your mind solely focused on creating content that spikes and gives you an instant dopamine dose? To

Day 15 - Post series for all the founders, leaders, and creatives, working on building their personal brand: PERSONAL BRAND x DESIGN ⤵️  Today I'm answering a question: is design important for building a personal brand? A big bulk of professionals in the branding industry come from a design background. While I do have a creative background from photography and video production, I’ve always come in from an angle of strategy, systems, and business.  🔸 To me, building a brand g

Day 14 - Post series for all the founders, leaders, and creatives, working on building their personal brand: PERSONAL BRAND x VISUALS ⤵️  Today I'm answering the question: are visuals important for building a personal brand? ⭐ Visuals are important when building a personal brand because our human brain has a tendency to pay a lot of attention to what we visually perceive, and therefore form assumptions based on what it is that we are seeing, and what it means to us personally

Day 13 - Post series for all the founders, leaders, and creatives, working on building their personal brand: PERSONAL BRAND x STRUCTURE ⤵️  Today I'm answering a question: is structure important for building a personal brand? I’m all about establishing a strong structure and system that helps propel things forward, including a personal brand.  ➡️ The thing is, personal brand can be such a big mechanism that it will fail in consistency and growth if it isn’t structured and sys

Day 12 - Post series for all the founders, leaders, and creatives, working on building their personal brand: PERSONAL BRAND x HOLISTIC APPROACH ⤵️  Today I'm answering a question: is holistic approach important for building a personal brand? If you are building a personal brand, it’s going to be important to approach it holistically. Don’t see personal brand just as DESIGN, or just as CONTENT, or just as POSITIONING, or just as the NAME. 🔶 Personal brand, in my opinion, is e

Day 11 - Post series for all the founders, leaders, and creatives, working on building their personal brand: PERSONAL BRAND x COMMUNICATION ⤵️  Today I'm answering a question: Is communication approach important for building a personal brand? 🔶 The way you communicate across all channels matters. But then again, not every communication method will be suitable for every channel or medium through which you output.  And optimising your approach can totally help you boost your p