Brand Evolution

71% of consumers are more likely to buy from a company if its CEO is active on social media (Source: Edelman , 2024). Are you a CEO? Are you an entrepreneur? Are you running your own business? How are your sales going? Are you wondering - how can I boost my brand presence? How can I boost my sales? How can I create a more successful company? How can I create more sustained, long-term growth for my business? The answer is YOU. And this is not me being cheesy. You are literally

Luxury is a highly subjective concept. A holistic experience. And luxury goods are usually bought because of their symbolism to their...

A good strategy is like a house foundation. Without it, whatever you wish to build will lack proper stability and, in the long run, it...

As the name suggests, channel-hopping is switching from one communication channel to another . The term has been more commonly associated...

A lesson for executives. Okay, I came across the statistics regarding emotional bonds between brands and consumers. To say that it got my...

Let's get emotional! Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer's emotional state, needs and aspirations. Emotional brands have a significant impact when the consumer experiences a strong and lasting attachment to the brand, comparable to a feeling of bonding, companionship or love. (Source: Wikipedia ) Now that we've got the definitions out of the way, it's time to get pra