"80% of executives believe their brand understands consumer emotions." (Source: Blogging Lift) ... now on the other hand... "A mere 15% of consumers say that brands have a good ability to form emotional bonds with them." (Source: Blogging Lift) Okay, are you seeing what I'm seeing? There's a clash of perceptions between executives and consumers. The questions we are aiming to answer and create more clarity for this time are: How important are emotions in branding? How can emo

"86% of emotionally engaged customers expect brands to reward their loyalty beyond standard programs." (Source: Blogging Lift) What does this tell us about customers' expectations from a brand? How do customers engage and bond with a brand? How can a brand develop a strong emotional connection with a customer/consumer? How can a brand build customer/fan loyalty? Let's dive in and help you create customer loyalty! When, as customers, we engage with a brand and build up our dee