Day 15 - Post series for all the founders, leaders, and creatives, working on building their personal brand: PERSONAL BRAND x DESIGN ⤵️  Today I'm answering a question: is design important for building a personal brand? A big bulk of professionals in the branding industry come from a design background. While I do have a creative background from photography and video production, I’ve always come in from an angle of strategy, systems, and business.  🔸 To me, building a brand g

This is my take on ARTIST DEVELOPMENT... ⤵️ ... it never stops!! To me it's never just about the development that happens at the beginning of the career. As I see it, artists continually evolve and change. And not only that, the world is changing, technologies and society are constantly "upgrading" themselves. 💥 So that said, I believe that development is an ongoing process. And artists, their brand, their music, their project needs to be nurtured all the time. Otherwise, ar

Day 14 - Post series for all the founders, leaders, and creatives, working on building their personal brand: PERSONAL BRAND x VISUALS ⤵️  Today I'm answering the question: are visuals important for building a personal brand? ⭐ Visuals are important when building a personal brand because our human brain has a tendency to pay a lot of attention to what we visually perceive, and therefore form assumptions based on what it is that we are seeing, and what it means to us personally

Day 13 - Post series for all the founders, leaders, and creatives, working on building their personal brand: PERSONAL BRAND x STRUCTURE ⤵️  Today I'm answering a question: is structure important for building a personal brand? I’m all about establishing a strong structure and system that helps propel things forward, including a personal brand.  ➡️ The thing is, personal brand can be such a big mechanism that it will fail in consistency and growth if it isn’t structured and sys

Day 12 - Post series for all the founders, leaders, and creatives, working on building their personal brand: PERSONAL BRAND x HOLISTIC APPROACH ⤵️  Today I'm answering a question: is holistic approach important for building a personal brand? If you are building a personal brand, it’s going to be important to approach it holistically. Don’t see personal brand just as DESIGN, or just as CONTENT, or just as POSITIONING, or just as the NAME. 🔶 Personal brand, in my opinion, is e

I came across a MUSIC ARTIST asking if it makes sense to invest 1000€ into a PROFESSIONAL PHOTOSHOOT. I think it's all about your objectives ⤵️  So the question I'm answering today is: should I invest in a professional photoshoot as an artist building my career in the music industry? You need to know where you are headed and what benefit a certain step has for your artist journey. (and also at what stage your project is, and if investing in this is actually a beneficial busin