Brand & Business

As the name suggests, channel-hopping is switching from one communication channel to another . The term has been more commonly associated with switching between TV channels, but we have successfully transferred the skill into today's online environment. Have you ever caught yourself checking out a variety of different sites, channels, and social media accounts upon finding something that is of interest to you, and you've done it within moments? That's the nature of today's co

Let's get emotional! Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer's emotional state, needs and aspirations. Emotional brands have a significant impact when the consumer experiences a strong and lasting attachment to the brand, comparable to a feeling of bonding, companionship or love. (Source: Wikipedia ) Now that we've got the definitions out of the way, it's time to get pra

Long-term success of any brand or business depends on how well it can bond, connect, and keep its clients. This bond is established in a variety of ways. If one owns a restaurant business, then for a start, the food needs to be great - that's just a must (all my fellow foodies will agree with me on this one); then we have the employee presence, uniforms and communication strategies; is the booking system working smoothly or are there hiccups which could be improved; we can al

To me, each brand is alive, almost like an entity that we bring to life with our actions, structuring each little part of it. Brand cannot just be a logo, graphics, colors, and design. It might start there, but over the years, it evolves into a persona (sort of), it grows a character, it gains the ability to be resonant with a specific crowd for all the specific core reasons it embodies. It becomes a "self-made" magnet for the right people. With that in mind, I recently came

What started as a generic "coming soon" announcement post for my new Blog quickly turned into something more authentic and creative. I played with some design ideas for the blog banner, and as soon as I opted for the title "Loading...", an idea for a fun post popped into my mind, which will officially start off my writing journey. So, added value, here we go! What's your top score on the Dino Game? If you use Google Chrome, and if you ever lost the internet connection while d