Here's a simple 3-STEP formula for building a successful brand ONLINE: First remember this: Brand is a SYSTEM of aligned parts that work together, creating a cohesive experience. 🔵 How I do it for clients: 1: brand strategy (defining the core essence of brand and business) ✅ It gives you a clear creative and strategic direction contributing to reach, trust, and conversion. 2: on-brand, strategy-aligned WEBSITE (designed on Wix ) ✅ Interconnected to all elements of the brand,

"According to a Salesforce survey, 85% of consumers conduct research before they make a purchase online, and among the most used channels for research are WEBSITES (74%) and SOCIAL MEDIA (38%)." Forbes  ⤵️ I keep saying that you need to be omnipresent and have a cross-channel brand strategy. Digital presence is important! Personal or business brand is NOT just social media presence and following numbers. It's a part of it, but NOT the whole picture! And here are the problems

Brand strategy is important, even if you are just designing a website or launching your social media channels. Here's why: 1️⃣ it will help you define a clear direction, making any brand and business choices easier to make, because you will have a foundation off of which you will make that choice. 2️⃣ consequently, your online/offline presence will be cohesive and that will increase the perceived credibility of your brand, leading to better audience trust. 3️⃣ it will make al